IWSR: Gen Z Closing the Generation Gap on Drinking Rates

Dear Client: For the past couple of years, industry think tanks and analysts have charted Gen Z’s drinking patterns, or lack thereof, as they come of age. And despite catching flak for not drinking as much as their predecessors, it looks like Gen Z is finally starting to indulge as often as the general population, according to a recent IWSR report covered by sister publication Wine & Spirits Daily.  The latest report pulls from the IWSR Bevtrac consumer behavior survey.