It’s Not Just Craft

Dear Client:  You're sick of hearing it, but we'll recap anyway. Craft is down low singles in dollars year to date in scans, and in recent weeks, too.  There are certainly some bright spots. For instance, New Belgium continues to outperform the entire category, as the brand family is up almost 8% YTD in Circana dollars, up 0.10 share of beer to 10/6. But those share gains get pretty close to flat in the latest 4 weeks, and the dollar