It’s All About the Orange in Colin Jost’s Second Year as Blue Moon Celeb Partner

Dear Client: SNL Weekend Update host Colin Jost is back for a second year as Blue Moon’s first ever celebrity partner. The latest campaign comes as Molson Coors brass positions Colin as a key to bringing back “fun” to the brand, with an eye toward getting back to growth. To wit, Molson Coors’ Beer & Beyond blog reveals he’s revived the “talking oranges” father and son duo that made a cheeky appearance in last year’s campaign, this time for a