Is There a Market for Local Seltzer? Perrin Thinks So

Dear Client: Can hard seltzer bank on the local trend? One brewer seems to think so. CANarchy-owned Perrin Brewing has just announced the launch of a hard seltzer for the Michigan market. "Clear Coast Fresh Hard Seltzer" bills itself as the first ever Michigan-made craft hard seltzer. It's 5% ABV, 100 calories, and claims to be low sugar and gluten-removed. Its mixed flavor variety pack includes Mango Guava, Mixed Berry and Watermelon Lime in 12 oz. cans. Clear Coast Fresh