Is Halloween Becoming a Craft Holiday?

Dear Client: Last year, ooVoo, a social video chat provider with more than 85 million registered subscribers, asked 1,500 of their subscribers (65% of which are under 25) to name their favorite holiday. Slightly over half said Haloween -- more than any other holiday, including Christmas, by far. Not all of them were LDA millennials, but the stat goes a ways toward supporting the idea that Halloween could be turning into a craft holiday. We asked IRI to help us