Beer Business Daily – beer industry news and numbers

Is Craft Missing the Most Popular Category Trends?

Dear Client:   Bump Williams, AKA the retail whisperer (and founder of The BWC Company), offered some interesting fodder for craft with his latest update: As flavor and ABV are two strong drivers of the overall beer business and its growth, is craft falling behind on those trends? Sounds ludicrous, I know. There are tons of tropical type IPAs, and craft offers a wealth of ABV options for its "promiscuous" consumer core. But looking at the hard numbers, it still seems

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