IRI Movers, Shakers and Stragglers

Dear Client: Latest IRI to April 20 just hit. Craft keeps climbing, up 25% in dollars to 6.95 dollar share of category in IRI all-channel (multi-outlet and convenience). That's up over 1 point on a tough base. Trends are holding the latest 13 weeks. And kudos to craft producers among the top 25 vendors in IRI's largest channel universe. In a very competitive market that's seeing even boom brands like Yuengling down ever so slightly in share, all the other