IRI/BA Power Hour: Hot Brands, Packages to Watch at Midyear

Dear Client: At the midyear mark, craft is on the way to its 8th consecutive year of double digit growth in supers, per IRI's Dan Wandel during his annual BA Power Hour midyear review. In IRI's multi-outlet universe, YTD ended Aug 11, IRI-defined craft is up 15.3% in cases vs. YA, and 17.3% in dollars; in multi-outlet plus convenience, those numbers increase to 15.9% case and 18.4% dollar growth, with BA-defined craft up slightly higher. Average price per case keeps