IPA or Margarita?

Dear Client: Yesterday marked the fourth annual #IPAday, as it is referenced in the likes of Twitter. Popular beer blogger and IPA Day founder Ashley Routson describes the day as "a universal movement created to unite the voices of craft beer enthusiasts, bloggers and brewers worldwide, using social media as the common arena for connecting the conversation." In 2013, the #IPAday hashtag "had the potential reach of 25.04 million people and appeared on nearly 54.2 million timelines," Ashley shared last