IPA Leads the Way in Latest IRI

Dear Client: The first IRI data for the new year has hit. For the period ending January 25, craft dollar sales are up 19.9% YTD in the largest account universe of multi-outlet and convenience (MULC). The category is growing slightly slower in food, up 17.1% YTD, as craft makes gains in other channels.But wow, IPA. It is "only" up 38% in dollars for the food channel, which is slightly lower than recent trends. But in the larger multi-outlet and convenience