“Introducing” Vermont Hard Cider Company

July 27, 2011 "Introducing" Vermont Hard Cider CompanyDear Client:Cider is still on fire. (For the primer, refer to April's "Crafty Cider on the Rise.") But it wasn't always that way. The first and biggest cider on the block is Woodchuck, slated to reach 200,000 barrels by next year, and still growing in every region in the country. Latest IRI numbers show the cidery up 37% in volume and dollars; in supers, they have almost 50% share of the cider category.