Dear Client: Molson Coors held its Distributor Convention this week in Nashville, and the biggest highlights from the company’s craft side of things dealt, quite naturally, with their biggest craft brands: Blue Moon and Leinenkugel’s. For instance, their largest craft brand, Blue Moon, will no longer exist as a brand, but as a brewing company, the Blue Moon Brewing Company. The evolution comes as the Blue Moon family has grown with extensions like LightSky and Moon Haze. These “new innovations”
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