Inside the Truly on Tap National Rollout

Dear Client: Late last month, Boston Beer president and CEO Dave Burwick said during their second quarter earnings that they would launch Truly draft nationally this quarter, while they continue to expand distribution across all channels.  Indeed, Boston founder Jim Koch spoke with CBD in early July on Truly draft rollout efforts. They'd been selling draft Truly in Los Angeles since January with Reyes, he said, and the distributor had been asking for it in the rest of their network [see