Inside the 30-Year Old Bell’s Logo Makeover

Dear Client:Perhaps the most shocking revelation at Bell's wholesaler meeting yesterday (see BBD for Larry Bell's candid industry outlook) was the brewer's decision to overhaul their logo and packaging. The tension in the room was palpable as marketing director, Scott Powell, stood on stage and made the announcement that the Bell's logo, which has spanned more than three decades, would be changing this year. It's one in a sea of such updates among top craft brewers (Harpoon and Deschutes have