Indiana-Based Shake Up RTD Adds Kroger, Reyes and More

Dear Client: As we wrote in December, Indiana State Fair-hatched RTD brand Shake Up landed $700,000 in funding last year, including backing from InvestBev.  The four-year-old company has made a name for itself in its Midwestern origin territory, as evidenced by recent moves. They’re cruising into Kroger's '26 planogram, hatching an Indy 500 race-themed program, and moving to the beer network in their home market via Reyes (Monarch) and Indiana Beverage. (They were previously with wine/spirits/beer house Johnson Brothers of