In Latest IRI, Flavors Still King

Dear Client:Latest IRI to March 20, craft actually fell under double-digit growth for the latest four weeks. It's up 9.4% in dollars for the multi-outlet and convenience channel, vs. 11.4% YTD. Volume for the latest four week period is only up 6%. Interestingly, both imports and domestic super premiums are up slightly less in dollars, but more in volume than craft for both YTD and the latest four weeks: Imports are up almost 8% in volume for latest four week