“I’m Not Super Bullish on RTDs,” Says this Growing RTD Brand Founder

Dear Client:   Here’s another RTD you haven’t heard of, that you’re about to. First, the exposition: Long Drink, its own alcoholic category in its Finnish homeland, was invented by that government in the fifties as a quick way to serve spectators visiting for the Olympic Games in 1952, right after World War II. It was supposed to be a “one off” drink for the occasion, but it caught fire, and it became the biggest alcoholic drink in the country.  Now