Huss Brewing to Open Taproom Inside Arizona State Football Stadium

Dear Client:  As universities warm up to alcohol sales at stadiums -- and to funding athletes through NIL collectives -- craft brewers are finding new ways in. We’ve seen plenty of brewers partner with university athletic departments or NIL groups to become an “official” craft sponsor, launch a co-branded beer, and sometimes even sell the beer at respective sporting events. Now Tempe’s Huss Brewing is taking things a step further, opening an outpost inside its local college football stadium: Arizona