How Will Craft and Some of its Top Players Finish the Year in Scans?

Dear Client: It’s looking like another year of low single digit growth for craft in IRI scans. Total craft trends are pretty consistent across the board in the latest batch of IRI scans to November 3. The segment is putting up its best performance in the convenience channel with dollars up 3.3% YTD. Craft’s dollar trend in the food channel isn’t far behind, up 2.7%, and craft’s dollar trend in multi-outlet and convenience is right in between the two, up