How to Sell More Beer

Dear Client:   At the recent Craft Brewers Conference hosted by the Brewers Association, a panel provided perspectives from all three tiers of the industry to help small craft brewers figure out how to market and get their beer from their taprooms onto retailers' shelves.  Joleen Senter Durham, co-owner and founder of Piney River Brewing Company, provided the supplier's take on the panel. John Sliter, Brand Manager, Elite Brands of Colorado, spoke for the distribution tier and Jason Murphy, Product and