How Sierra Will Snag An Extra 80K Barrels of Hazy Little Thing Next Year

Dear Client: Yesterday we covered Sierra Nevada's bold bet on the future strength of the beyond beer category, down to an up to 500,000-barrel beyond beer facility in Chico, Can Do. Today, we'll drill down to some brand level highlights of the 4-hour meeting, which was chock full of brand strategies and insights. Let's start with their new lead brand, Hazy Little Thing.  HOW SIERRA WILL EKE OUT 80K MORE BARRELS FROM HAZY LITTLE THING NEXT YEAR. Their primary charges