How Do You Cycle a Banner Year? Just Ask Great Lakes

Dear Client: How do you cycle a blockbuster year?  Just ask giant Midwestern brewer, Great Lakes.  The Ohio-based brewer had a banner year in 2021– its biggest ever, off-premise. They hit about 130,000 barrels.  “And of course, that was with on-premise down big, and we grew 21 points,” CEO Mark King told CBD.  “But on-premise is still a struggle.” And of course, GL’s blockbuster 2021 is a hurdle for this year’s numbers.  They have their work cut out for them.