How Craft Stands Heading into OND

Dear Client:  NIQ’s latest batch of scans, which run through September 28, give us a near-complete look at how craft has performed through the first three quarters of the year, and, the trends aren’t pretty, but also not as ugly as others. CRAFT TRENDS IN THE MIDDLE OF THE PACK. YTD through 9/28, craft dollars are down 2.4% and volume is down 4.4% in NIQ’s total channels, which is a little softer than the overall category, at down 1.2% in