How Craft Shook Out in ’23 NIQ Scans

Dear Client:    Year-end numbers are in from NIQ, and as anticipated, 2023 marked another down year for craft in the off-premise. TRENDS BETTER THAN LAST YEAR, BUT STILL NO GROWTH. The segment, which posted dollar declines of 4% and volume declines of 8.6% in 2022 NIQ scans, fared a little better this past year – reaching close to flat in dollars (-0.3%) and down just 3.8% in volume for 2023. TRAILED OVERALL BEER AGAIN, LEADING TO SHARE LOSSES. Craft’s tallies