How Craft Shook Out in 2025 Scans

Dear Client: 2025 year-end scans are in from Circana, and as you might imagine, it’s no glowing showing for craft. THE MOVEMENT IN MULC. The segment did a little under $4.5 billion in sales in Circana MULC, representing a 4.3% decline in dollars vs last year; and moved just over 100 million cases, translating to a 5.8% drop in volume. Both trends were a step behind overall beer’s in MULC – with dollars down 2.9% and volume down 4.5% --