How Craft Share On-Premise Compares to its Taps

Dear Client:You may have seen us report before on BeerBoard, a data/insights company for the on premise. Heretofore, the company has been partnering with all the largest retailers, from Buffalo Wild Wings to Mellow Mushroom, to help them with things like shrinkage. They basically provide real-time flow data, reflecting actual product consumption vs. what's reported at the register.But in the process of utilizing BeerBoard technology at 50,000 taps across the U.S., they've amassed quite a bit of data on the