How Craft Drinkers are Buying Now

Dear Client:Nielsen provided the results from their annual Craft Beer Insights Poll on yesterday's Power Hour, giving us a look into the mind of the craft consumer.The survey, done in part with the Brewers Association last month, tapped approximately 1,110 regular craft beer drinkers (people who drink craft beer at least several times a year). The definition of "craft" was left up to the respondents.ARE THESE RESPONDENTS CURRENTLY DRINKING MORE OR LESS CRAFT? With all the talk of the segment's