How Blue Moon Hopes to Turn the Tides

Dear Client:   At his appearance at Barclays Global Staples Consumer Conference last week, Molson Coors chief Gavin Hattersley teased some imminent “new plans” to turnaround Blue Moon, and at the company’s Distributor Convention this week in Orlando, your editor got the low-down. Molson Coors VP of marketing for above premium beer, Courtney Benedict, did the honor of unveiling these new plans; and like Gavin at Barclays last week, she acknowledged out of the gate to distributors that 2023 has been