Dear Client: Continuing our coverage of Boston's Q4 earnings call: As sister pub BBD reported this morning, Traveler Beer Co.'s big national push this year can partly explain Boston's uncertainty in full-year guidance numbers. Its national rollout will even include TV ads. So, how big could it get?COULD TRAVELER BE THE NEXT ANGRY ORCHARD? Asked about Traveler distribution expectations on the call, CEO Martin Roper said, "I think of Traveler more in its [first] full year sort of building slow.
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