How a Growing Seltzer Brand Pivoted from Sparkling Cocktail Beginnings

   Dear Client:  Austin, Texas-based seltzer brand Mighty Swell has been doing mighty swell (ehh?) over the past few months. The company celebrated its twelve-millionth can sold (i.e. half a million cases) this summer and reported 100%+ year-over-year growth between 2019 and 2020. The company has even launched a partnership with this year's Superbowl host, the Tampa Bay Buccaneers. Recently, CBD got a chance to chat with Mighty Swell's president, John Beal, about the company's growth, its recent rebranding and