HOPWTR’s First Collab, a Play Off Stone IPA, is Coming in Dry Jan

Dear Client: Hot off the heels of their alien, tin hat-inspired “Drink Whatever You Want” social first campaign that kicked off today as a Dry January appetizer [see CBD 12-17-2025] , HOPWTR CEO and cofounder Jordan Bass shared with CBD what’s to come for the biggest non-alcoholic-focused month of the year. Coming in January, HOPWTR is introducing its first collaboration, an LTO made in partnership with Stone Brewing.  INTRODUCING CENTENNIAL CITRUS DOUBLE HOPPED. The new LTO, Centennial Citrus Double Hopped,