Hop Valley Wants to Win the National IPA Market

Dear Client:    Molson Coors spring distributor meeting earlier this week featured a few highlights from its craft division, Tenth & Blake.  Probably the biggest news was that their hot Pac Northwest "cryohop" brewery, Hop Valley, is finally going national after having been in the MC fold now for about 5 years.  The brewer is now more than 100,000 barrels, and the third-fastest growing brewery among the top 20 craft producers.  Their imminent national media plan will focus on the brewery's