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Hop Valley, Saint Archer Outpacing Home Markets

Dear Client:We hadn't heard much on Tenth and Blake craft brands lately. But the MillerCoors blog recently shared some Hop Valley and Saint Archer results that are surpassing trends in their respective home markets.Oregon's Hop Valley is up 34% in dollars and volume YTD through September 9, per Nielsen, and up 23% in the grocery channel of its Oregon/Washington backyard -- despite a 3.4% volume decline for the craft category overall in those uber-developed markets, via Nielsen data cited.They attribute

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