Holy Mackerel’s Big Beer Model

September 12, 2011Holy Mackerel's Big Beer ModelDear Client: Forget all that stuff we've said about session beers for a moment. Holy Mackerel label outta Greenville, S.C. (nee Melbourne, Fla.), differentiates with a two-beer portfolio of big, age-worthy beers. Flagships include the 8.5% subtly spiced Special Golden Ale, and a 10% Belgian-style tripel/saison called Panic Attack. Mack in Black (8%) imperial black ale makes an appearance as a winter seasonal. Marketing materials stress the beers' ageability, which is "almost like adding