High End Chief: “Local” and “Independence” Aren’t All that Important

Dear Client:High End Business president Felipe Szpigel opened up Anheuser-Busch's SAMCOM meeting earlier this week with some thoughts on craft buzzwords like "local" and "independence.""You may hear that a lot of big drivers for consumers are this idea of independence and being local," he said. "Even though that's true it's also very, very misleading."The High End's list of top five drivers for craft consumers indicates that local is only a driver for "an incredible niche consumer base" -- something like