Here’s How You Get Pricing Right

Dear Client:"Getting pricing right is one of, if not the, biggest levers you have available to to improve the trajectory of your business," Morgan Seybert, SVP of retail analytics at Nielsen, said to a room full of craft brewers at CBC last week.So how do you get it right? Well, Morgan has five ideas on how to set price based on the data they're seeing over at Nielsen.But before we get into Morgan's key principles, consider this:PRICE IS A "PRETTY