Here Comes Twisted Tea Sweet Tea Whiskey

Dear Client: Building on Boston Beer's partnership with Beam Suntory, first announced around this time last year, the companies are now bringing a Sweet Tea Whiskey to market, leveraging top FMB brand Twisted Tea.  Recall, the partnership with Beam, which has wrought such products as Truly Flavored Vodka in a bottle and the malt-based Sauza RTD, is a “long-term, strategic” arrangement with the giant premium liquor company, "to extend select iconic brands into some of the fastest-growing beverage alcohol segments.”