Hazy Little Thing the “Biggest Opportunity” For Sierra Nevada “Since Torpedo”

Dear Client:If we had to pick the second biggest bit of news from Sierra Nevada's National Sales Meeting yesterday, behind their $5 million investment into a new media campaign, it would be the stats put up by Hazy Little Thing IPA this year.GET A LOAD OF THIS. In Nielsen all outlet and convenience scans to July 28, Hazy Little Thing, which launched at the start of the year is now…The #1 craft SKU YTDThe #35 brand overall YTDThe # 12