Harris Poll Reveals a Couple Bubbling Concerns for Craft

Dear Client: Picking back up on our coverage from yesterday’s Power Hour with the Brewers Association, we wanted to flag a pair of insights from the consumer survey findings that illustrate the growing challenge in cutting through today’s competitive environment. One deals with the intent to purchase a brand following what is widely perceived to be one of the best marketing tactics for a craft brewer – visiting the brewery. And the other looks at the response from consumers concerning