Harpoon Opens Minnesota and Wisconsin, Their First New Markets in Eight Years

Dear Client:Harpoon Brewery will bring its portfolio of New England-brewed beers to Minnesota and Wisconsin over the next month. The Boston-based brewer has selected J.J. Taylor Distributing Company to be its wholesaler partner in Minnesota; it'll go with Breakthru Beverage in Wisconsin.Now, you may be thinking, "big deal, just another large craft player trying to complete their national footprint," but this launch doesn't necessarily play into that narrative. In fact, the last time Harpoon opened up a new state was