Hard Seltzers Now Bigger than Hard Sodas

Dear Client:With all the talk about hard seltzers, particularly from craft producers, one might wonder exactly how big the category has gotten.Nielsen shared some insights with CBD. For the latest set of 4-week data, to July 15, hard seltzers are now bigger than hard sodas in dollar sales across Nielsen measured off-premise channels, per Danny Brager.In fact, "hard seltzers are about six times bigger than they were last year at this same time, while hard sodas are about half as