Beer Business Daily – beer industry news and numbers

Hard Seltzer Set to Surpass Craft in Off-Premise Dollar Share?

Dear Client:   It would be a feat for hard seltzers to top craft in off-premise dollar share this year, but it certainly seems possible.  As things currently stand, craft maintains a safe lead over hard seltzer in off-premise dollar share YTD through June 5, with craft holding 12.2 points of total beer dollar share vs. hard seltzer’s 9.6 points in that time frame, per latest NielsenIQ scans.  But that lead is getting a little too close for craft’s comfort in

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