Hard Kombucha Set to Hit “a Rapid Increase”

Dear Client:  What beyond beer product has better margins than seltzer, is becoming a viable wine substitute, and stands to go on a run in the next year or two, outside its Southern California stronghold?Hard kombucha.  As we shared in BBD last week, hard kombucha is up 84% YTD (in Nielsen data ended 4/24), and up 65% for the latest 4 weeks.  To be sure, hard kombucha is on a very small base, at roughly 0.2% of total category dollars,