Growth Still Scarce for Craft in Latest Scans

Dear Client: Off-premise craft reads remain bleak in the latest batch of IRI scans ending September 4. The segment, which is down 3.6% in dollars for the latest four weeks and down 6.2% YTD in IRI’s multi-outlet and convenience channel, continues to see just a handful of styles, brands and brewers growing dollars. ONLY TWO CRAFT STYLES GROWING YTD. Indeed, when it comes to craft styles, there are a grand total of two growing YTD in MULC. Those include:  The