Grokking Interesting Tequila and Whiskey Trends

Dear Client:    A few things drive the current bev alc landscape: Consumers drink across categories. Premiumization is a long-term trend. RTDs and convenience are king (even spirits would be flattish, if you take out the RTD segment).  But interestingly, a Circana data deep dive from sister publication Wine & Spirits Daily shows some interesting pivots in spirits data, including some higher-end tequila brands losing share, and some step-backs from flavored whiskey. Call it oppositional research and read on.  Tequila and