Grog on Successfully Pitching a “YouTube Brand” to Distributors

Dear Client:  Newish, wine-based, YouTuber-backed (“Cold Ones”) Japanese Hard Soda RTD, Grog, is getting serious about building out its U.S. business (recall, it launched in Australia in September 2023 [see CBD 05-13-2025]), eyeing 300,000 CEs this year, GM Edward Holland told us recently on Beernet Radio. “I think next year is a real make-or-break [time], of being able to triple that and hit a million cases and kind of play with the big boys,” Ed said.  Of course, reaching that