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Great Lakes’ to-Market Strategy

Dear Client: Distributors often ask us which craft brands are "real," and for which they should strive. We respond that regional breweries are often among the most coveted, especially if they own their home base. The rub is that they're often also the most crunched for capacity. Cleveland-based Great Lakes Brewing is exactly one of those breweries. But how does the brewer of Dortmunder Gold lager, Edmund Fitzgerald porter and that crazy-selling Christmas Ale return the "favor" of an inquiry

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