Great Lakes Leaning on Midwest Roots with New Hazy, Brand Priorities in ‘25

Dear Client: The Great Lakes Brewing Co. is doubling down on its Midwest roots, line extending its Midwest IPA brand via a new offering, Midwest Hazy IPA.  The brand extension is part of a larger marketing strategy that will “delve deeper into Ohio,” Co-CEO Chris Brown told CBD. It also builds off Midwest IPA’s “big win” in 2024, where, after it launched in March last year, it “became our no. 2 selling year-round brand,” Chris said. (Recall, when we caught