Great Lakes Brewing Co. Enters its “Total Beverage” Era with a Crafted Take on the Long Drink

Dear Client: After a tough year in ‘25, top 50 craft brewery Great Lakes Brewing Co. (GLBC) is taking the steps necessary to become a “total beverage company” starting with its foray into the RTD category with aSPLASH, a crafted citrus take on the popular Long Drink, CEO Chris Brown shared with CBD.  “We’re the king of pivots,” Chris recalled telling GLBC’s distributor partners at company meetings earlier this month. “The business has just changed so much and we’ve got