Goose’s Big Bet for 2019: Cans (and More)

Dear Client: What's up with Goose Island? The A-B owned, Chicago-born brand's top dog, Goose IPA, is down about 5% YTD in IRI, but thatnegative trend has about doubled in more recent reads. Luckily, GM Todd Ahsmann told CBD, the brand has a few levers to pull. Like, they've never released 6-pack 12. oz. cans (we could barely believe it) for any Goose brand. Next year they'll put IPA (and more) in that staple package. If it goes anything like